This case study continues the transformation of eVisas.com, focusing on redesigning the destination landing page experience and the content production workflow behind it.

Although destination pages attracted strong organic traffic, nearly 75% of visitors left without starting a visa application. Research through Google Analytics, Microsoft Clarity, and stakeholder interviews revealed opportunities to improve both the user journey and the publishing workflow. The pages relied on text-heavy layouts, weak visual hierarchy, and poorly positioned calls to action, while maintaining over 100 landing pages through WordPress' block-based editor had become a major operational bottleneck.

To solve these challenges, I designed a conversion-focused landing page alongside a modular, section-based CMS that enabled the content team to build pages from reusable components. This approach allowed the team to recreate more than 100 destination pages within a month while establishing a scalable foundation for future content.

The redesign reduced landing page drop-off from over 70% to around 30%, helping more visitors reach the visa application flow. It also streamlined content production, enabling faster page creation and iteration. Although the platform migration temporarily affected organic traffic, the new system created a stronger foundation for future SEO improvements and long-term scalability.

eVisas.com is a unified platform designed to simplify the labyrinth of international visa applications.

This project involved a complete architectural overhaul, transitioning from a fragmented, legacy WordPress-based web-app to a high-performance, native mobile ecosystem. By identifying "trust" as the primary user barrier, I led a redesign focused on Anticipatory Design—implementing OCR passport parsing and a persistent "Identity Vault."

The result moved the needle from a "one-off" form-filling tool to a secure, reusable travel companion, significantly reducing user friction and increasing long-term platform loyalty.

The migration flow is a vital page that deserves our close attention. It is the first impression that migrated users get from our dashboard. It also represents a possible source of revenue if the users continue to use our services.

However, the migration flow is not performing well. It is one of the most common issues that users contact our customer support about. The data shows that the migration success rate is very low. We need to improve it.

After redesigning the migration flow, we achieved a higher success rate and more revenue potential. Moreover, we can reduce the number of user inquiries related to the migration.

This article will give a brief overview of the process and the outcomes without revealing any sensitive data, as per the company policies.

This project was part of a larger product separation initiative, with the objective of positioning AccelByte Multiplayer Server (AMS) as an independent product, distinct from AccelByte Gaming Services, where it was previously offered as an add-on.

The redesign aimed to strengthen AMS’ product positioning and encourage game developers to engage with the Free Trial. Insights from client interviews conducted by the Customer Experience team revealed that developers sought greater transparency and more technical justification to try the product, rather than relying solely on marketing claims.

Although the redesign was initially intended as a quick improvement, it significantly outperformed the original version during A/B testing. The fact that it continues to be used today highlights the project’s lasting success.

One of the essential steps users need to take when running a multiplayer server is creating a new fleet. A fleet is a system that deploys and connects dedicated servers, allowing players to join a game session. To set up and run a fleet, users must provide several pieces of information and configure fleet specifications—one of the most important being region capacity.

This project marked one of the first steps in adopting AI within Hostinger’s products. What began as a Hackathon exploration evolved into a solution for a critical challenge faced by WordPress users: the struggle to start writing content. Many users abandoned their websites after feeling overwhelmed, ultimately leading to churn.

By integrating LLM-powered assistance, we enabled users to overcome this barrier with ease. The outcome exceeded expectations—WordPress plugin usage reached an all-time high as users immediately recognized the value of the feature.

In this article, I share how our team defined the MVP, measured impact, iterated based on feedback, and transformed an experimental idea into a tangible feature that delivered real value for both users and the business.

At Hostinger, I led the redesign of the Upgrade Hosting flow, a critical funnel for driving revenue growth. Research revealed that users faced friction from unclear plan recommendations, limited flexibility, and a lack of seamless payment options. By benchmarking competitors and synthesizing insights, I designed a new flow that introduced 1-click payments, clearer plan comparisons, and flexible subscription adjustments.

The result was a smoother, more trustworthy experience that empowered users to upgrade with confidence. An A/B experiment confirmed a significant uplift in upgrade conversions, and the new flow has since been adopted as Hostinger’s standard, continuing to support business growth today.